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Our responsibility for a better future

Sustainability

Protecting the environment and acting sustainably are key concerns for us. We continually review and improve our processes to meet ecological and economic challenges. Together with our suppliers, we rely on sustainable materials, fair working conditions, and environmentally friendly production methods.

Frau im Bademantel trocknet Gesicht mit weichem, nachhaltigem Kleine Wolke Handtuch im Bad.

Our claim

All products in the Kleine Wolke range meet our high standards for quality and sustainability. Together with our suppliers, we have developed an environmentally friendly production process using sustainable materials under fair conditions. Furthermore, we have our products certified according to OEKO-TEX® STANDARD 100 and with the V-Label for vegetarian and vegan products, among other standards.

Furthermore, our Eco Collection includes products made from renewable raw materials such as cotton, bamboo, or rubber, which are processed into durable bath mats or safety mats. Biodegradable fibers guarantee environmentally friendly disposal after many years of use. Our collection also features bath mats and accessories made from recycled materials such as glass or plastic.

Our approach: Holistic

Das Bild zeigt das grüne Kleine Wolke OEKO-TEX STANDARD 100 Nachhaltigkeitslogo.

OEKO-TEX STANDARD 100

Our bath mats*, terry towels, and bedding carry the "OEKO-TEX® Standard 100" label. This gives you the assurance that you are buying a product free of harmful substances. Through strict requirements for our suppliers and regular quality controls, Kleine Wolke ensures that the required standards are met at all times throughout the entire supply and process chain.

*Exception: Products made from recycled materials

Das Bild zeigt das Global Recycled Standard Logo mit Weltkugel und zwei Pfeilen.

GRS (Global Recycled Standard)

The GRS certificate (Global Recycled Standard) confirms the resource-efficient recycling of natural or synthetic fibers. It verifies both ecological criteria, such as the proportion of recycled material and the use of environmentally friendly processes, and social standards, including fair working conditions, occupational safety, compliance with employee rights, and the prohibition of discrimination and child labor.

Blaues amfori Logo mit Schriftzug Trade with purpose auf weißem Hintergrund.

amfori

The amfori BSCI (Business Social Compliance Initiative) is a leading corporate initiative for improving working conditions in global supply chains. The amfori BSCI Code of Conduct defines the values ​​and principles that BSCI participants, together with their business partners, aim to implement in their supply chains. This improves social and environmental standards throughout the entire supply chain.

Das Bild zeigt das gelbe Vegan-Siegel der European Vegetarian Union mit grünem V-Label.

V-Label

Many of our terry towels carry the internationally recognized V-Label for vegan and vegetarian products. This label serves as an important decision-making aid for consumers and stands for safety, clarity, and guidance when shopping. No animal-derived ingredients or processing aids are used in the production of any products bearing the V-Label – neither in the product itself nor in the manufacturing process.

Frau hält in beiden Händen frische weiße Baumwollblüten im Freien.

eco living

Products made from renewable resources are sustainable, durable, and natural. Materials like cotton, bamboo, and natural rubber combine comfort with environmental awareness, ensuring a good feeling every day.

Eine Person hält einen Karton mit leeren Plastikflaschen zur Wiederverwertung in den Händen.

eco care

Made from recycled materials, sustainable products with a minimal ecological footprint are created from recycled plastics and glass through resource-saving processing.

Bad mit grüner Kleine Wolke Eco Collection Badematte, Holzmöbeln und Pflanzen.

Our Eco Collection

At Kleine Wolke, we place great importance on sustainable and responsible practices – for the environment, the climate, and future generations. Our Eco Collection reflects this commitment, as it is made from renewable raw materials and recycled materials.

To our Eco Collection
Kartonverpackung aus brauner Pappe mit grünem Zweig für nachhaltige, plastikfreie Verpackung.

Plastic-free product packaging

A careful and sustainable approach to nature and our valuable resources is in the interest of all generations. Therefore, we want to send a clear signal for the protection of our environment. In recent years, we have gradually converted more and more of our packaging so that the vast majority of the materials used are now plastic-free.

Sustainable parcel shipping

We ship your orders climate-neutrally with DHL GoGreen or GLS. By supporting certified climate protection projects, all CO₂ emissions generated during transport are offset.

Luftpolsterkissen aus 30 Prozent recyceltem Material mit Aufdruck AIRplus von Storopack.

Sustainable shipping materials

For parcel shipping, we have switched to a variant containing recycled plastic. The air cushions used are particularly thin and guarantee perfect protection with minimal material usage.

Das Bild zeigt das DHL GoGreen Logo für klimafreundlichen, nachhaltigen Versand.

DHL GoGreen

With GoGreen, DHL offsets the CO₂ emissions generated during transport by investing in certified climate protection projects worldwide. These projects are selected according to international standards and are regularly reviewed.

DHL's climate protection projects
GLS Logo mit Klima Protect Symbol und Hinweis auf nachhaltigen, kompensierten Paketversand.

GLS

We have been a GLS Climate Partner for many years. All emissions generated are recorded and offset. Through GLS, we support certified projects in cooperation with ClimatePartner.

Regarding our GLS climate protection project